Alix Coe

In December 2021, Google confirmed a significant update to the local search algorithm had recently been rolled out. According to Google, the update—which had already been spotted by SEO experts ...

Google Business Profile (formerly known as Google My Business) is one of the most effective tools for marketers to use when working with local businesses. Without GBP, businesses are unable ...

Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm.  Rolling out ...

Google’s algorithm to rank local search results relies on a wide variety of different signals, so it can be difficult to know where you should dedicate your efforts. To ensure ...

Google has been testing a new layout for the Local Pack interface over the last few months, and has now announced that the change will be permanent.  The Local Pack ...

The creation and management of local citations is foundational to a comprehensive local SEO strategy. If you’re a business owner who isn’t currently harnessing the power of citations, then you’ll ...

As a business owner, you’ll already know just how powerful a positive reputation is. Perception of your business will have a strong influence over whether a potential customer makes a ...

Update Nov 5, 2021: Search Engine Land has reported that “if … you are a local SEO that manages a number of businesses, you will still continue to use an ...

Over the last decade, it’s become increasingly important for local business owners to establish and grow their online presence. This is largely because building brand awareness online can quickly boost ...

This September, iPhone users around the world were treated to the arrival of iOS 15. This much-anticipated update delivered on a number of promises from Apple, such as: Security enhancements ...