Introduction to Local SEO
Every journey starts with a single step, but knowing where to put your first foot forward isn't always easy. It's important to get an understanding of the foundations of an expansive topic like local SEO before you properly dive in.
If you’re already familiar with the search marketing world, then you might be confused as to how local SEO differs from traditional SEO. It’s easy to assume that the same principles apply—and in some instances, this will be the case. However, there are a number of crucial differences you need to be aware of.
In this introductory section, we’ll explain the following core local SEO topics that you’ll want and need to know about:
- What is Local SEO?
- Benefits of Local SEO
- Key Local SEO Platforms
- Google Local Pack
- Google Maps and Google Local Finder
Once you reach the end of this section, you’ll be on your way to becoming proficient in local search, and you can then continue to build upon your knowledge.
Succeeding in Local Marketing
Although the SEO practices that we’re going to share in this introductory section are specific to local marketing, it’s still wise to utilize certain traditional SEO tactics, too. This will help you build a strong web presence and give your business the best chance of being discovered by a wider audience. These are concepts that we’ll be touching on, so don’t worry if you’re not yet familiar with them.
While you’re powering ahead with your optimization strategy, it’s natural to expect that your business website will gain more traffic, leading to more interest and conversions. And, as you start to see these results, you’ll know that your local SEO strategy is becoming a success!