Content Marketing

How do consumers find the best places to buy what they need? To eat? To relax? To have fun? They search for ‘near me’ recommendations. When a user searches for ...

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Local searchers buy from businesses that not only have the best products and services but also, provide a great buying experience. According to the State of the Connected Customer report ...

Recently, Google’s Search Advocate John Mueller made a hard case for quality above all things SEO. However, the bar for uniqueness and quality is higher than ever. In our competitive ...

Are you trying to create a local content strategy but have become stuck because lots of content recommendations are better suited to enterprise-level businesses? Well, don’t worry—there’s a way to ...

Keyword research is one of the major cornerstones of marketing success for any local business targeting greater visibility in the local search results.  If you’re looking for ways to boost ...

In 2021, 51% of local businesses paid for content creation and optimization, which is up from 28% in 2020. Even with an improved design, ranking in the Local Pack is ...

Optimizing the website of a single-location brick-and-mortar business for the local search results can be a challenge—but it’s significantly more complicated when doing so for a business with hundreds or ...

26% of adults in the US live with a disability—but less than 1% of the top million website homepages meet the most widely used accessibility standards. That’s a lot of ...

Hola. Ciao. Bonjour. 你好. Xin chào. Hello.  No matter which American state you reside in, you’re likely to hear any one of these greetings as part of the 300+ other ...

‘Adventures in Local Marketing’ is back with a bang for 2021! In our first episode of the year, we’re joined by yet another expert guest to take stock of SEO ...

There’s no doubt content is key to both ranking high in local search and generating more leads, but there’s a lot of mixed messages about the best ways to approach ...

One of the toughest aspects of working in SEO is convincing clients that what you’re doing will pay off. Choosing to optimize for long-tail keywords can be a tough fight ...